Big Bang for Benelli

Big Bang for Benelli

Dealer and press discovered the entire Benelli range.

Beginning of this month Moteo France & Benelux invited dealers and press to the Benelli Launch Event in Saint Cyr sur Mer, in the region of Marseille. With plenty of curvy roads and beautiful scenery, the setting was perfect for this launch.

Around 100 persons were present at the dealer event and after enjoying a pleasant evening with drinks, food and a musical quiz, the next day was dedicated to testing the Benelli range.

The motorcycle press was booked for the next day. The entire range was tested but focus was on Leoncino and TRK, the flagships of Benelli. Especially the Leoncino was well appreciated for its looks, handling and characterful engine.

Definitely a good start for our new brand !!


About Alcopa

Alcopa is a family-owned company based in Belgium. Its origin dates back to 1937 when Albert Moorkens set up the company in Antwerp.

Today, Alcopa employs over 2.000 employees spread in several countries. It comprises more than 90 individual companies which realized a combined turnover of 1.703 Million euros in 2015.

Alcopa comprises several Lines of Business (LOB) with different scopes and geographical footprints. More info on